LANEIGE is reopening its store at The Grove on Nov. 6, and coming along with it is the U.S. debut of one of the brand’s personalized beauty experiences. The new experience, which was previously only offered at the brand’s flagship in Seoul, is the Bespoke Lip Sleeping Mask experience.
The in-person experience allows customers to mix and match Lip Sleeping Mask flavors, giving shoppers a chance to create their own personalized swirl. Flavors available include Berry and Gummy Bear, along with an expanded selection of flavors.
LANEIGE first launched the Bespoke Lip Sleeping Mask through Amazon on July 16, giving customers the chance to digitally select two scents to create their own personalized combination. The reopening of The Grove location marks the first time the experience will be available to U.S. shoppers in person.
The customizable mask is formulated with vitamin C, Berry Fruit Complex, and coconut oil. The overnight treatment is designed to smooth and soften lips while providing up to 12 hours of hydration, according to the brand.
Along with the lip mask experience, shoppers can also find custom 3D printing, holiday gift sets, a personalized charm bar for select products, gifts with purchase and exclusive swag bags while supplies last.
The Bespoke experience will be available for pre-booked appointments starting opening day.
LANEIGE at The Grove is located at 189 The Grove Drive, Suite S-20. The store is open Monday through Thursday from 10 a.m. to 9 p.m., Friday and Saturday from 10 a.m. to 10 p.m., and Sunday from 11 a.m. to 8 p.m.
The post LANEIGE Brings Its Bespoke Lip Sleeping Mask Experience to L.A. appeared first on LAmag.
